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almabound

AlmaBound turns the everyday online shopping of college fans, students, and alumni into funding for their school’s athletic and academic programs, at no extra cost to them.Progress: - 15+ national brands onboarded as merchant partners, including Under Armour, Vrbo, and Verizon

Page edited Oct 20

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Small and local retailers across the SEC footprint who want to reach loyal college fans and alumni. Join 15+ national brands already on AlmaBound. Performance-based: you pay on sales, not ad spend.

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The pitch

Every time someone shops online through a link, a commission gets paid.

Usually it goes to a coupon site, an influencer, or nobody you've ever heard of. AlmaBound redirects it to something people actually care about: their school. College fans and alumni shop through AlmaBound at the same stores, at the same prices, with the same checkout. The affiliate commissions fund their school's athletic and academic programs. Fans don't spend a dollar more or change a single habit. They just start in a different place. Everyone wins. Fans back their school with money they were already spending. Programs gain a new source of funding at a time when college sports costs are climbing. And partner brands reach one of the most loyal audiences in America, paying only when a sale happens. We've onboarded 15+ national brands, including Under Armour, Vrbo, and Verizon, and we're now bringing small and local retailers into the network across the SEC footprint, so fans can back their school and their hometown at the same time. Independent platform. Not affiliated with any university or conference.

Problem

College fans are some of the most loyal people in America. They buy the tickets, wear the gear, and show up every Saturday. But the money they spend the rest of the week, on clothes, travel, phones, and everything else they buy online, does nothing for the school they love. At the same time, athletic and academic programs face rising costs in a fast-changing college sports landscape, and the traditional ways fans support them have a ceiling. The loyalty is massive. The everyday spending is massive. Nothing connects the two.

Solution

AlmaBound connects them. Fans shop through us at the brands they already use, at the same prices, and the affiliate commissions that would have gone elsewhere fund their school's athletic and academic programs instead. No extra cost, no new habit, no ask. Brands and retailers get a performance-based channel into a fiercely loyal audience, and small local businesses get to stand alongside national names in front of fans who'd rather shop with purpose. Everyday spending becomes school support, and every side of the transaction comes out ahead.

Progress so far

- Fan audience growing across social, with our largest following on Instagram, an expanding presence on X, and a professional presence on LinkedIn for partner and brand outreach - almabound.com live, with a clear independent brand and compliance-first positioning - Now onboarding small and local retailers across the SEC footprint

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